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How to Get More Clients as a Tradesperson
12 min read
Word of mouth is great — but it's not enough. This guide covers practical ways to keep your pipeline full, from building referrals to winning online.
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Maximizing Referrals
Referrals are the best leads — pre-qualified and trusting. Maximize them:
**Ask explicitly**: "Know anyone else who needs work done?" Ask at completion when they're happy.
**Make it easy**: Business cards, referral links, simple explanation of what you do.
**Thank referrers**: Card, gift, or discount on future work. People repeat rewarded behavior.
**Stay in touch**: Annual check-in keeps you top of mind when friends ask for recommendations.
Building Online Presence
Most clients search online before calling. Be findable:
**Google Business Profile**: Free, essential. Complete profile, photos, posts, reviews.
**Simple website**: One page is enough. What you do, where you work, how to contact.
**Social media**: Pick one platform your clients use. Consistent posting beats occasional perfection.
**Directories**: Checkatrade, MyBuilder, Bark, local directories. Where your clients look.
Key: Consistency. Regular updates signal an active, trustworthy business.
Local Marketing
Trades are local. Market locally:
**Branded van**: Moving billboard in your area. Keep it clean.
**Yard signs**: "Work by [Your Name]" at job sites (with permission).
**Leaflets**: Target specific streets or estates. Track response rates.
**Local sponsorship**: Sports teams, community events. Builds goodwill.
**Partnerships**: Estate agents, property managers, other trades for cross-referrals.
Getting Reviews
Reviews are the new word of mouth. Build them systematically:
**Ask every happy client**: Immediately after job completion. Make it easy with a direct link.
**Follow up**: Reminder email a few days later if they haven't reviewed.
**Respond to all reviews**: Thank positive reviewers. Address negative reviews professionally.
**Display reviews**: On your website, van, quotes. Social proof sells.
Goal: 50+ Google reviews. This improves search ranking and conversion.
Networking with Other Trades
Other trades are referral sources, not just competitors:
**Complementary trades**: Electricians partner with plumbers, painters with plasterers.
**Subcontracting**: Larger contractors need reliable subs.
**Trade associations**: Events, directories, credibility.
**Suppliers**: They know who's busy and who's good. Be on their referral list.
Build genuine relationships. Refer work to others, and it comes back.
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